An immersive and memorable shopping experience is a top priority for modern retailers. Beyond visual merchandising, ambient scenting plays a crucial role in shaping customer perception and encouraging longer stays. Floral scented candles, in particular, offer a sophisticated way to craft a unique brand atmosphere. For businesses looking to implement this strategy consistently, sourcing a quality wholesale scented candle  is the first step. The right candle not only delivers a beautiful fragrance but also acts as a decorative element, subtly reinforcing the store’s identity and appeal.   Table of contents: Benefits of ceramic candles in maintaining consistent scent diffusion Incorporating exotic scents like Du Song Lavender to align with store themes Strategic placement and display of fancy candles to optimize customer engagement   Benefits of ceramic candles in maintaining consistent scent diffusion The vessel of a candle is just as important as the wax and ...